Creating a global brand found in translation
Pocketalk
About Pocketalk
Pocketalk is a multi-sensory, two-way translation device that creates connections across 74 different languages.
The Challenge: Establish Pocketalk as a national brand in a U.S. category that didn’t exist.
The Solution
Establish messaging points to be utilized in media + influencer relations as well as on Instagram channels
Get ‘em talking
Launched Pocketalk to national and trade media via media events, trade shows and samplings as part of the official U.S. launch.
Worldwide efforts
Lead PR strategy and messaging for all international PR teams across Europe and the Americas including media + influencer relations as well as on social media presence.
#Influenced
Created campaigns for travel and lifestyle influencers to review the product and serve as brand ambassadors.
For the ‘gram (and everything else)
Executed multi-location video and photo shoot in LA and Minneapolis to capture features of new product as well as visually portray larger messaging tones.
42%
Established Amazon market share during pivotal holiday gift shopping season due to digital demand.
The Results
Best of
Named to Oprah Magazine gift guide for Holiday 2019 and named Best of CES by Parents Magazine.
182%
Increase in Instagram follower count in six months.
