Promoting engagement and driving viewership of a global competition
CATAN
About CATAN
The Challenge: Drive awareness and viewership of the livestreams of the CATAN World Championship, taking placing in Malta.
The Solution
Reach fans old and new
Prioritize gaming journals but also engage with broader mass-market media including lifestyle, travel, and mainstream to promote joy of in-person play and interest in the game.
Value the VIPs
Engage influencers with special “Watch Kits” to promote streaming details to encourage viewership (and have some fun!).
Make it special
Create additional content and coverage opportunity by sending an influencer to Malta all-expenses-paid to cover the event from a fan’s perspective.
Think globally
Build grassroots PR opps by creating press release templates for participants from all 80 countries to use in their home markets.
The Results
77
Total placements in the first two weeks of promotion.
84 million
Impressions generated from those placements in the first two weeks.
21
Watch kits sent to gaming and lifestyle influencers in North America.