Tapping into the potential of strategic social media prowess
Thrivent Financial
About Thrivent Financial
The Challenge: Provide a strategic framework that supported Thrivent Financial’s social team to reach new audiences, build community, and create efficiencies with limited resources.
The Solution
Build the blueprint
Create detailed outlines for various content types and guidelines across enterprise & field channels to drive growth and engagement.
Create consistency
Establish replicable social media guidelines alongside a comprehensive strategy for brand voice consistency.
Eyes on ROI
Provide key metrics to track social performance across enterprise & field channels.
Plan for the future
Develop content pillars to showcase Thrivent’s leadership and differentiators.
The Results
3+
Full strategies provided for enterprise & field organizations.
60+
Days of content outlined to kick off the campaigns and support the internal team.
Alignment
Produced branding and best practices guidelines for organic and paid social, and influencer marketing across the organization.