Live Nation: Mystic Lake Amphitheater
Launching Minnesota’s Largest Outdoor Music Venue
About
Mystic Lake Amphitheater
The Challenge: Introduce Mystic Lake Amphitheater as the Twin Cities’ largest outdoor music venue and build excitement ahead of its inaugural season by reaching music fans across the region, showcasing the venue’s differentiated experience, and positioning it as a cultural destination that has redefined the benchmark for live entertainment.
The Solution
Activated Local Influencers
Hosted a roster of Minnesota-based content creators for elevated preview experiences, driving authentic, social-first coverage.
Opened the Doors to Media
Hosted local digital, print, television and radio outlets for private tours and interviews, giving reporters access to the venue’s design, amenities, culinary offerings and artist-focused features.
Drove Strategic Narrative Themes
Pitched targeted storylines to achieve high message pull-through across design, food & beverage, premium experiences and community impact.
Amplified Pre-Opening Milestones
Executed earned media strategies around key venue milestones, securing coverage for the hiring fair, community opening night and inaugural concert lineup.
The Results
147
Total placements over two months.
98%
Neutral-to-positive tone achieved across earned media coverage.
1.4 Million+
Combined audience reach across 13 local creators.