Taking media coverage to new heights with performance PR
Asmodee
About Asmodee
The Challenge: Drive measurable ROI on the launch of Asmodee’s Star Wars: Unlimited through an integrated PR campaign activating performance and earned media relations to secure top-tier feature media coverage.
The Solution
Chart the course
Design a paid performance campaign to drive affiliate-based e-commerce coverage in key publications.
Tell an epic story
Craft a feature article based on the brand’s specific key messages surrounding the product’s unique features.
Aim to influence
Feature a clear call to action in paid article headlines to drive product pre-orders.
Keep it balanced
Adjust campaign metrics as needed throughout campaign’s lifetime to maximize performance.
The Results
3
First-week features in the New York Post, Variety, and Daily Mail.
58%
Clicks occurred in the day preceding the product launch, driving crucial purchasing traffic.
2,503
Direct clicks from paid performance articles to the Asmodee website.