League One Volleyball Minnesota (LOVB MN)
Rallying the Volleyball State Behind LOVB Minnesota
About
League One Volleyball
The Challenge: Launch League One Volleyball’s Minnesota expansion team from the ground up, by building brand awareness, driving community excitement and establishing an organic social media footprint in order to convert hometown fandom to an engaged, multi-channel audience a year before the team even takes the court.
The Solution
Tiered Announcement Strategy
Executed a strategic earned press and social media rollout across key milestones, from the expansion and venue reveal to celebrity-led roster drops.
Ground-Up Social Growth
Built an organic social media strategy from scratch over 10 months, growing newly established channels from zero to 10,000 highly engaged followers.
Grassroot Community Activations
Led 25+ high-touch community activations across major regional hubs, including youth volleyball tournaments, local sports bars and historical Minnesota events.
Fan Capture & Ticket Engine
Leveraged community events to generate 1,000+ newsletter sign-ups, successfully converting grassroots fandom into one of the highest season ticket deposit counts in the entire league.
The Results
39
Media placements secured across top outlets including KARE 11, FOX 9, WCCO and KSTP
25+
Community activations executed
10K+
Organic social followers grown in 10 months across activated channels
League Leader
Season ticket deposits driven by 1,000+ newsletter sign-ups